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It's all about the new QNED Crisp colour and clarity on colossal LG QNED. Our new chipset and dimming zones perfect contents so every pixel stays razor sharp. Pause video *Screen image simulated. Explore LG QNED AI's new innovations The alpha 8 AI Processor 4K is shown with orange light emanating from underneath. A red, yellow and purple spiral shape is shown between the words "Upgradeable webOS" and "webOS Re:New Program". LG QNED89, QNED90 and QNED99 TVs are shown in order from left to right. Each TV shows a colorful splash and the words "Ultra Big TV" are shown above the TVs. alpha 8 AI Processor 4K Outstanding intelligence for QNED elevates your TV experience Immersion from within. Our advanced alpha 8 AI Processor 4K auto-optimizes audio and picture quality to sync to you. Learn More   Pause video *Screen image simulated. Intelligence that refines the QNED experience The alpha 8 AI Processor 4K is shown with orange light emanating from underneath. A red, yellow and purple spiral shape is shown between the words "Upgradeable webOS" and "webOS Re:New Program". LG QNED89, QNED90 and QNED99 TVs are shown in order from left to right. Each TV shows a colorful splash and the words "Ultra Big TV" are shown above the TVs. A picture tailored to your taste Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile. AI Customisation Syncs with how you watch   Pause video Pause video AI Acoustic Tuning The optimal audio fits your space The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics. Intelligence that's bright in any light Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals. Night Day AI Picture Pro Feel authentic realism in every frame AI powers crisp clarity and colour Make every scene a masterpiece. AI Super Upscaling uses deep-learning algorithms to enhance content in real-time so everything you watch looks astonishingly crisp.   webOS Re:New Program logo is against a black background with a yellow and orange, purple circular sphere at the bottom. Pause video *QNED99, QNED90, QNED89 and QNED85 feature AI Picture Pro and AI Super Upscaling. **Models with the alpha 9 / alpha 8 processor (QNED99, QNED90, QNED89, QNED85, and 86NANO80) feature Dynamic Tone Mapping Pro. ***AI Picture Pro will not work with any copyright-protected content on OTT services. ****Image quality of upscaled content will vary based on the source resolution. AI Sound Pro Hear every detail of the soundscape

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All new Dynamic QNED Color with LG's new, wide color gamut technology displays vivid, lifelike color on your screen. Get bright, detailed picture and enhanced contrast through the Advanced Local Dimming technology powered by α7 AI Processor Gen8 α7 AI Processor Gen8 with AI Super Upscaling 4K and Personalized Picture & Sound Wizard WebOS with AI Magic Remote enables AI Serch, AI Chatbot, AI Concierge, while the webOS Re:New Program upgrades every year for 5 years. True Cinema Experience suported with 4K HDR10,HLG,Filmmaker Mode, Advanced Dynamic Tone Mapping, Unlimited Gameplay with HGiG, ALLM, HDMI 2.0 eARC, Game Optimize LG QNED TV against a colorful dark background. On the screen is a bright and colorful artwork that showcases QNED's color technology and ability to display a wide spectrum of hues with great contrast. LG QNED AI logo is visible. Title reads, Every Color Redefined with Dynamic QNED Color.   Every Colour Redefined with Dynamic QNED Colour   *QNED and QNED evo are each equipped with different colour solutions that utilize LG's latest and unique wide colour gamut technology, which includes replacing quantum dots. Picture QualitywebOS for AILG Gallery+DesignSound QualityEntertainment All New Dynamic QNED Colour LG's latest and unique wide colour gamut technology replacing Quantum Dot provides enhanced colour reproduction rate.     Intertrek certification for 100% colour Volume to DCI-P3.   Certified 100% Colour Volume with LG QNED   *Display Colour Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 Colour space as verified independently by Intertek. Meet the powerful and smart alpha 7 AI Processor Gen8 With significant improvements to performance, faster processing from alpha 7 AI Processor Gen8 now delivers 4K picture quality with much better sharpness and depth than before.     *Compared to the same year entry level Smart TV alpha 5 AI Processor Gen6 based on internal spec comparison. 4K Super Upscaling brings every frame to life LG's powerful processor boosts the resolution to the original quality. Enjoy 4K Super Upscaling enhanced resolution, brightness, and clarity.     *Image quality of upscaled content will vary based on the source resolution. Advanced Local Dimming Advanced Local Dimming’s precise light control lets you see every detail clearly.      *The comparison images are simulated for illustrative purposes only. The next generation of LG AI TV Learn More AI Magic Remote completes the AI experience Control your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands. LG AI Magic Remote with the AI button highlighted. Around it are the different functionalities that a user can access from the button. AI Voice ID, AI Search, AI Chatbot, AI Concierge, AI Picture Wizard, AI Sound Wizard. *AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model. *Some features may require an internet connection. *AI Voice Recognition is only provided in countries that support NLP in their native language.   Pause video AI Voice ID LG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak. *Reduced or limited content may be shown depending on region and network connectivity. *Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards. *It works only with apps that support the Voice ID account. Close-up of an LG QNED TV screen showing how AI Search works. A small chat window is open showing how the user asked for what sports games are available. AI search responded via chat and by showing thumbnails of available content. There is also a prompt to ask Microsoft Copilot. AI Search Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot. *AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.  *The US and Korea use the LLM Model. *Internet connection required.  Sci-fi content is playing on an LG QNED TV screen. On the screen is the AI Chatbot interface. The user messaged the chatbot saying that the screen is too dark. The chatbot offered solutions to the request. The whole scene is also split in two. One side is darker, the other side is brighter, showing how AI Chatbot solved the issue for the user automatically. AI Chatbot Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions. *Internet connection required. *AI Chatbot available in countries supporting NLP in their native language. *It is possible to link the AI chatbot to customer service. LG AI Magic Remote in front of an LG TV screen. On the screen is a personalized greeting from the LG AI with custom keywords based on the user's search and watch history. By the remote is an icon and label showing that the AI Concierge functionality is easily accessible with one short press on the AI button. AI Concierge One short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.  *Supported menus and apps may vary by country. *Menus displayed may be different upon release. *Keyword recommendations vary according to the app and time of day.   Pause video AI Picture Wizard Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.   Pause video AI Sound Wizard Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences. webOS Re:New Program logo and name with the CES Innovation Awards 2025 Honoree badge near it. Upgrade your TV OS up to 5 years for free with award-winning webOS Re:New Program * Get full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure. *This program is available on selected LG TV models. The number of upgrades and Re:New support duration may vary by models or region. *Upgrade schedule, as well as available features, applications, contents and services may vary by model and region.

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α5 AI Processor 4K Gen7 enhances picture and sound quality QNED Color technology delivers vibrant and accurate colors HDR10 and HLG support for improved contrast and brightness webOS 24 with ThinQ AI offers personalized smart features AI Sound Pro with virtual 9.1.2 up-mix for immersive audio

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