LG 77 Inch 4K UHD Smart OLED TV, with Built in Receiver – OLED77B46LA

    Description

    A masterpiece perfected by time-honed expertise

    Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.


    *Screen images simulated.
    *Omdia. 11 years of NO 1 regarding most sold units 2013-2023. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.

    What makes LG OLED AI stand apart?


    "LG's alpha 8 AI Processor on top of a motherboard, emitting orange bolts of light.  OLED TV with the OLED Care menu is selected in the support menu that is up on the screen.  The slimline design in a side of view as it is placed flat against the wall in a modern living space."
    alpha 8 AI Processor

    Definitive intelligence at its core

    The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail.

    Below there are specification of alpha 8 AI processor compared to alpha 5 AI Processor. alpha 8 has 1.5X faster AI performance, 2.3X improved graphics, 1.8X faster processing speeds.
    *Comparison is based on a conventional TV with alpha 5 AI Processor.
    **Screen images simulated.

    Intelligence that refines the OLED experience


    "LG OLED in a modern living space displaying a musical performance on screen. Blue circular waves depicting personalization surround the TV and space.  A woman with piercing blue eyes and a burnt orange top in a dark space. Red lines depicting AI refinements cover part of her face, which is bright and detailed, while the rest of the image looks dull.   LG OLED TV as sound bubbles and waves emit from the screen and fill the space."
    AI Customization

    Syncs with how you watch



    A picture tailored to your taste

    Select your favorite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.


    Intelligence that's bright in any light

    Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.

    LG OLED TV in a modern living space in daytime. The screen image of the aurora borealis is displayed with the ideal brightness levels.

    Day

    LG OLED TV in a modern living space in nighttime. The screen image of the aurora borealis is displayed with the ideal brightness levels.

    Night



    AI Picture Pro

    Insane realism with authentic charm




    AI Super Upscaling

    AI fine-tunes the resolution

    After classifying the frame, AI Noise Reduction and AI Super Resolution realistically elevate scenes.


    *Screen images simulated.
    AI Sound Pro

    Hear every detail of the soundscape



    Lifelike audio soars through your space

    Experience the insane immersion of an all-encompassing 9.1.2 virtual surround sound system.

    *Screen images simulated.
    **Must be activated through the sound mode menu.
    ***Sound may vary according to the listening environment.

    Endless contrast creates infinite impact

    Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.


    The Milky Way fills the night sky above a canyon scene. Above the image, "gray is not black" is written in white block capitals against a black backdrop. The screen is split into two sides and marked "Others" and "LG OLED." The other side is noticeably dimmer and lower in contrast, whereas the LG OLED side is bright with high contrast. The LG OLED side also features Discomfort Glare Free and Perfect Black technology certifications.
    *Screen Images simulated.
    **’Others’ refers to it as a non-glossy OLED.
    ***LG OLED TV panels are certified Discomfort Glare Free by UL based on the Unified Glare Rating (UGR) evaluation method.
    ****Verification issued when UGR is less than 22 when watching TV between 70 lux and 300 lux.
    *****LG OLED display only applied to C4, B4, and CS4 was verified by UL for perfect black measured to IDMS 11.5 Ring-light Reflection standards.
    100% Color Fidelity & Volume

    Scenes shine with lifelike colors

    100% color volume boosts rich hues, while 100% color fidelity preserves shades without distortion.


    *LG OLED Panel is certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.
    **Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.
    *Bezel size differs by series and size.
    Vast Size Range

    Sized to fit every life

    Discover a size for every space and taste with a lineup ranging from 48" to 77".

    Comparing LG OLED TV, OLED B4's varying sizes, showing OLED B4 48", OLED B4 55", OLED B4 65", OLED B4 77".
    webOS Re:New Program

    Every year new TV for 5 years

    Stay up to date with handy features and technologies through 4 promised webOS upgrades over 5 years.

    webOS Re:New Program logo is against a black background with a yellow and orange, purple circular sphere at the bottom.
    *The webOS Re:New Program supports a total of 4 webOS upgrades over five years.
    **The five-year upgrade threshold for the webOS Re:New Program is the global launch of a new product.
    ***The first upgrade to webOS will occur two years from the time of purchase.
    ****Customers receive 5 versions of webOS including the current version at point of purchase.
    *****Upgrades are available for 2022 release models including all OLED and 8K QNEDs, and models released after 2023 include UHD, NanoCell, QNED and OLED.
    ******Features are subject to change and some feature, application, and service updates may vary by model.
    *******Smart features may be limited if the product is not sold through official distribution.
    webOS 24

    Make your TV experience yours

    Experience TV that's made for you with My Profile, AI Pict

    LG 77 Inch 4K UHD Smart OLED TV, with Built in Receiver – OLED77B46LA

      Product form

      A masterpiece perfected by time-honed expertise Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored... Read more

      Free pickup in our shop(s)

      Priority Delivery

      BD 1,099.990  BD 979.000 Incl. VAT

        Description

        A masterpiece perfected by time-honed expertise

        Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.


        *Screen images simulated.
        *Omdia. 11 years of NO 1 regarding most sold units 2013-2023. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.

        What makes LG OLED AI stand apart?


        "LG's alpha 8 AI Processor on top of a motherboard, emitting orange bolts of light.  OLED TV with the OLED Care menu is selected in the support menu that is up on the screen.  The slimline design in a side of view as it is placed flat against the wall in a modern living space."
        alpha 8 AI Processor

        Definitive intelligence at its core

        The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail.

        Below there are specification of alpha 8 AI processor compared to alpha 5 AI Processor. alpha 8 has 1.5X faster AI performance, 2.3X improved graphics, 1.8X faster processing speeds.
        *Comparison is based on a conventional TV with alpha 5 AI Processor.
        **Screen images simulated.

        Intelligence that refines the OLED experience


        "LG OLED in a modern living space displaying a musical performance on screen. Blue circular waves depicting personalization surround the TV and space.  A woman with piercing blue eyes and a burnt orange top in a dark space. Red lines depicting AI refinements cover part of her face, which is bright and detailed, while the rest of the image looks dull.   LG OLED TV as sound bubbles and waves emit from the screen and fill the space."
        AI Customization

        Syncs with how you watch



        A picture tailored to your taste

        Select your favorite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.


        Intelligence that's bright in any light

        Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.

        LG OLED TV in a modern living space in daytime. The screen image of the aurora borealis is displayed with the ideal brightness levels.

        Day

        LG OLED TV in a modern living space in nighttime. The screen image of the aurora borealis is displayed with the ideal brightness levels.

        Night



        AI Picture Pro

        Insane realism with authentic charm




        AI Super Upscaling

        AI fine-tunes the resolution

        After classifying the frame, AI Noise Reduction and AI Super Resolution realistically elevate scenes.


        *Screen images simulated.
        AI Sound Pro

        Hear every detail of the soundscape



        Lifelike audio soars through your space

        Experience the insane immersion of an all-encompassing 9.1.2 virtual surround sound system.

        *Screen images simulated.
        **Must be activated through the sound mode menu.
        ***Sound may vary according to the listening environment.

        Endless contrast creates infinite impact

        Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.


        The Milky Way fills the night sky above a canyon scene. Above the image, "gray is not black" is written in white block capitals against a black backdrop. The screen is split into two sides and marked "Others" and "LG OLED." The other side is noticeably dimmer and lower in contrast, whereas the LG OLED side is bright with high contrast. The LG OLED side also features Discomfort Glare Free and Perfect Black technology certifications.
        *Screen Images simulated.
        **’Others’ refers to it as a non-glossy OLED.
        ***LG OLED TV panels are certified Discomfort Glare Free by UL based on the Unified Glare Rating (UGR) evaluation method.
        ****Verification issued when UGR is less than 22 when watching TV between 70 lux and 300 lux.
        *****LG OLED display only applied to C4, B4, and CS4 was verified by UL for perfect black measured to IDMS 11.5 Ring-light Reflection standards.
        100% Color Fidelity & Volume

        Scenes shine with lifelike colors

        100% color volume boosts rich hues, while 100% color fidelity preserves shades without distortion.


        *LG OLED Panel is certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.
        **Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.
        *Bezel size differs by series and size.
        Vast Size Range

        Sized to fit every life

        Discover a size for every space and taste with a lineup ranging from 48" to 77".

        Comparing LG OLED TV, OLED B4's varying sizes, showing OLED B4 48", OLED B4 55", OLED B4 65", OLED B4 77".
        webOS Re:New Program

        Every year new TV for 5 years

        Stay up to date with handy features and technologies through 4 promised webOS upgrades over 5 years.

        webOS Re:New Program logo is against a black background with a yellow and orange, purple circular sphere at the bottom.
        *The webOS Re:New Program supports a total of 4 webOS upgrades over five years.
        **The five-year upgrade threshold for the webOS Re:New Program is the global launch of a new product.
        ***The first upgrade to webOS will occur two years from the time of purchase.
        ****Customers receive 5 versions of webOS including the current version at point of purchase.
        *****Upgrades are available for 2022 release models including all OLED and 8K QNEDs, and models released after 2023 include UHD, NanoCell, QNED and OLED.
        ******Features are subject to change and some feature, application, and service updates may vary by model.
        *******Smart features may be limited if the product is not sold through official distribution.
        webOS 24

        Make your TV experience yours

        Experience TV that's made for you with My Profile, AI Pict

        Returns & Delivery

        When will my order be delivered?
        1. The delivery date and time are dependent on the customer’s booking confirmation and not based on the date and time of purchase from the online store. A later call will be placed to confirm the booked delivery slot.
        2. Friday is a day-off as per Bahrain government regulations.

        3. The delivery appointment is subject to being canceled in case the customer’s mobile phone number is incorrect or unreachable. This causes a new delivery date and time to be rescheduled for delivering the purchased goods up to 3 times maximum.
        4. Customers should get a confirmation call on the same delivery date for reaffirming the address and time of delivery.
        5. For TVs and White Goods, Installation and Unboxing are mandatory by our trained service team to ensure product functionality. Otherwise, if the customer does not want to unbox the product, Switch On is not responsible once the delivery note is signed.
        6. By signing the delivery note, the customer has declared the delivery completion from all aspects of quantities, sealed items, and brand new receiving status
        Can I return my product?
        1. The customer can return or exchange the purchased sealed products immediately by visiting the store within 14 days of the purchasing date.
        2. In the event of a return as a result of product malfunction or manufacturing defect, damage upon delivery or delivery of the wrong product, customer will not be charged for any shipment fees In case of returns for other reasons (i.e. customer needs an exchange or customer changed his mind) shipment fees will be charged to the customer.

        The complete refund policy can be found here

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