LG OLED77M36LA Wireless 4K Connectivity Smart TV Signature OLED M3 77 inch

BHD 2,599.990 BHD 2,149.990 SAVE BHD 450.000

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  • Advanced wireless technology for a clutter-free, location-free, and hassle-free TV. *Power cable connection to both the TV screen and Zero Connect Box required
  • Improved picture and functionality with the α9 AI Processor 4K Gen6
  • Bright, bold visuals of Brightness Booster Max
  • Flush fit with One Wall Design's nearly zero gap wall mount
    *Stand sold separately
  • Smart Functionality, including ThinQ AI, WebOS, and Hands-Free Voice Recognition


2023 LG OLED evo M3 77inch 4K Wireless Smart TV zero connect

Front view with LG OLED M3 and Zero Connect Box below, 10 Years World No.1 OLED Emblem, LG OLED evo, and 5-Year Panel Warranty logo on screen

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A video shows the 10 Years World's No.1 OLED TV emblem appear gradually against a black backdrop with purple and blue fireworks.

10 Years of LG OLED.
A Decade at the Top

*Source: Omdia. Unit shipments, 2013-2022. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.

LG OLED evo. The Trailblazer of a Definitive Decade

What makes LG OLED evo the pinnacle of the world's No.1 OLED brand? Iconic firsts like wireless connectivity¹ that frees your space. Advanced technology² that's constantly evolving and refining how you experience TV. A brighter, bolder picture, so realistic, you feel like part of the scene. 

An image presenting the key features of the LG OLED evo M3 against a black background with a pink and purple firework display. The pink reflection from the firework display on the ground shows the words "OLED evo." Within the picture, an image depicting Zero Connect shows OLED M3 on the wall of a gray room with the Zero Connect Box wirelessly transmitting the picture. An image depicting the α9 AI Processor 4K Gen6 shows the chip standing before a picture of a lake scene being remastered with the processing technology. An image presenting Brightness Booster Max shows a tiger with deep contrast and bright whites.

*Screen images simulated.

**Applies to 77M3 and 55/65/77G3, which are at least 70% brighter than non LG OLED evo models.

***Brightness differs by series and size.

****Compared to non OLED evo models and based on the Full White measurement.

The first and only wireless OLED reinvents TV

LG OLED meets the Zero Connect Box and becomes a new genre of TV — the world's first 4K 120Hz wireless AV-connected OLED TV, LG OLED M Series¹.

*The phrase "world's first wireless OLED" refers to OLED televisions with 120Hz 4k connectivity.
**Zero Connect Box should be installed lower than the TV's wireless receiver.

Zero Connect

Embrace wireless interior design freedom

LG OLED technology, refined over 10 years, meets a wireless¹ design that let you design your space how you like.

An image of LG OLED M3 on the wall of a cozy room with a dog and a person enjoying the streamlined view. A close up of a person connecting a cable to the Zero Connect Box. A side view of LG OLED M3's incredibly slim dimensions. An angled view of LG OLED M3 on a floor stand in a modern city apartment with the Zero Connect Box on a marble side table.

Cut the cables. Cut the interruptions

Relax as you unwind in a clutter-free space with only the power cable attached to the TV¹ rather than additional wires and devices.

Feel wireless freedom

Freely change the placement of LG OLED M Series¹ whenever you switch up your interiors by simply moving the Zero Connect Box.

*Screen images simulated.
*Stand only compatible with LG SIGNATURE 97 inch and sold separately.

Sit back, relax, and connect

With the Zero Connect Box¹, there's no hassle reaching back ports or moving the TV to connect peripherals.

*Devices must be connected via wire to the Zero Connect Box.

α9 AI Processor 4K Gen6

A Decade of Evolution at Its Core

Enter the world of α-realism², refined over 10 years of innovation. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α9 AI Processor 4K Gen6.

*Screen images simulated.
**Soundbar can be purchased separately.


Brightness Booster Max

Behold Even Brighter OLED

LG OLED's iconic self-lit pixels shine brighter than before with the Light Boosting algorithm, Light Control Architecture, and other refinements driven by α9 AI Processor 4K Gen6.

*70% brighter applies to 77M3 & 55/65/77G3.

**Brightness differs by series and size.

***Compared to non OLED evo models and based on the Full White measurement.

Self-lit OLED 4K

No backlight necessary

Pixels reachest their most brilliant potential when they shine without the dull glow of a backlight. Experience the deep dark blacks of Infinite Contrast, colors true to nature with rich tones and hues, and a design slimmer than what's possible on traditional LCD TVs.

*Screen images simulated.

Hear Sounds and Sights Come Together as One

*Soundbar Mode may vary by TV models.
**Soundbar Mode control may vary by soundbar models.
***Soundbar can be purchased separately.
****Soundbar Mode will be supported by the 2023 software update.

webOS 23 new Home

Tailored to Your Liking

From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.

*Screen images simulated.

*Screen images simulated.
**Supported menus and apps may vary by country.
***Menus displayed may be different upon release.
****Keyword recommendations vary according to the app and time of day.